A service that is a notch above
Here is one of the secrets to how we do things here at Halcyon: we think in your shoes. Utilizing this methodology, we determine the best way to position ourselves in the best way within your project to help you achieve your goals with minimum effort and maximum gain. In addition to the wide array of services we offer, we make use of our ability to view things from your perspective to offer our guidance to you in the form of internet strategy consulting.
Here is a hypothetical situation: you have a new company that sells a product. This product, while not the first of its kind, is different and better than all the other products on the market. You want to get your name and your product out to the public – you have a brand new logo, a website that was expertly written and developed, you found a host for your website, and you are ready to bring everything online.
Now the key questions: how do you distinguish yourself from the millions upon millions of other websites? How do you attract more traffic? Does your website reflect your company’s philosophies and style? How do you bridge the disconnect between your marketing sector and your IT sector? Here at Halcyon Media, as Internet Strategy Consultants, we can help you plan for that.
Our first step is to identify strengths and weaknesses in your website design and structure, new or old, and develop a strategy around addressing any weaknesses or making improvements such as:
- Who is your target audience?
- Does your website look too much like everyone else’s?
- Are you search-engine optimized with the proper keywords?
- Does the website’s content reflect your company’s philosophies and style?
- Is your website effectively communicating the information you want to pass on to your potential clients?
- Are you hooked into the right social services that are trending at the moment, such as Twitter and Facebook?
Basically, once we have assessed your website and all its associated media and tools, we can give you advice on your best plan of action for improving your web presence.
If you think that your current website is not pulling in the traffic that it used to, is out of date, difficult to navigate, or not even online yet, do not worry. We will assess everything you have for you and give you a straight and honest answer with what we think you need and, if you want, implement our strategy for you using our extensive skillset so you do not have to worry about finding another company to fix, remove, or add all the things that we have highlighted.
So do not worry. You will be in good hands here at Halcyon. If you have any questions or would like to ask us about this or any other of our services, please feel free to contact us.